Friday, 26th of January, 14:00 we were trying to pack the last things and load everything into the huge orange lorry, 15:07 the last boxes were loaded into the lorry. 15:10 we are driving on Finchley High Road towards ExCeL London, looking at the pink blue sky while the sun is shining. Lots of fun and team work that is how we would describe that evening. We installed everything our TV to show our brand new introduction video of the My-iClinic, our lighting stand with a super nice 32 teeth smile picture of the team and two chairs in our brand colours so we can sit in style and comfort while talking with people.
Everything looked good.
Saturday 9:20 we arrived at Excel London, got last minute things prepared: 60 goodie bags arranged nicely on the display, an overfilled bowl of red wrapped Lindt chocolates, a full plate of our patients favorite caramel biscuits, and our VR glasses ready to show the visitors our beautiful clinic. With a smile on our faces we welcomed the first visitors at 10:03. Saturday passed really quickly. Everyone that stopped at our stand was really happy to have a chat with us and we enjoyed every conversation.
At 18:00 the dream team went to the after party and successfully finished the first day of 100% Optical.
It was a great day.
Sunday 9:30: Same procedure but this time everything was doubled starting from the goodie bags finishing with the water bottles and pens near our big TV. 13:50 we are getting prepared to go to the Optical Academy corner to listen to Mr. Bolger talk. 14:00 Mr Bolger’s starts his lecture about
Artificial intelligence (AI) in ophthalmology and optometry with the phrase
“Since AI, people will divide in two categories the ones who will use AI and the ones who will be used by AI”
and suddenly he has captured attention. 5 Minutes later we launched a Facebook life streaming of Mr. Bolger’s lecture. At the end of the speech he presented his audience with the new technology called OrCam. A couple of courageous questions and a lot of applause and we are back to My-iClinic stand untill 18:00. Our team had a couple of hugs and went home to recharge our batteries to be prepared for the last day of the event.
Monday 9:30 all of our team members arrived at ExCeL, same procedure: less goodie bags and more Lindt chocolates.
We were tired but happy to see everyone who visited us at the last day.
It was lovely to share interesting conversations and to show people how life at My-iClinic is. 17:20 we packed everything, loaded things into our orange lorry and drove back to North Finchley.
100% Optical this year was definitely a great success, not only because we enjoyed it, but because it was well organised and offered a lot of updated information. Somebody asked us:
“Do you see any effects of the event on your clinic?”
and our answer to this question is we do enjoy talking part and helping to educate the delegates and their clients of the latest options and as every year people come to our stand and say:
“OH you are My-iClinic! I do remember you.. Your clinic looks amazing”
“I referred many patients to your clinic and they said that your staff is super professional”
“I have been to your CET evenings when is the next one?”
We like the feeling that Mr. Bolger and Mrs. Odufuwa are recognised and many optometrists approached us and mentioned that they were impressed by John’s lecture.
Thanks to the organisers for a great event! See you next year. For everyone interested in My-iClinic, come to visit us in North Finchley or call us anytime.