millenial man in city with glasses

Should price be a decision maker? Are millennials a generation of cheap things?

Last week we received a call at the clinic, one young voice politely asked me two questions about the SMILE laser eye treatment that Mr. John Bolger does at My-iClinic. His last question was how much does the surgery cost, hearing the price of £2250 per eye the guy replied to me: “It is too much, I can have it done elsewhere for a cheaper price”.

He left his phone number so we can call him back, and he never answered a call.

My thoughts related to this incident were somehow summed up with the question “is the price too high?”

I do understand that we live in a time when costs are going down, the internet allows us to compare prices, therefore leading to such things as price transparency. Black Friday, Cyber Monday, Boxing Day, Easter Sales, we are so used to the idea that prices are cut, that we always expect things to be cheaper and cheaper.

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But the question to be asked is how much this price tag should influence our decision?

Should it be to the discounted shirt from Zara, the half price sugar coated doughnut bought this morning in Tesco? should the eye laser surgery be included in this endless list ?

Cheap products are usually low quality and therefore have a shorter life span which means that at some point in your life you will need to buy them again. I remember the phrase that my uncle used to say to his daughters: “We are not that rich to buy cheap things”, and this crossed my mind exactly the second when the guy over the phone said “cheaper”.It is so sad that by this price tag people see “laser eye surgery” as an expense.

The truth is that eye surgery is an investment, definitely not a cheap one, but one in yourself.

Remember the phrase “Seeing is believing”, well how can you believe when your vision is limited by the black spectacle frame with a pair of thick lenses. How can you believe when you can’t see clearly without glasses. How uncomfortable and convenient is it to put your lenses in every morning. How sad is is that you can’t see how beautiful your girlfriend or boyfriend is in the morning unless you put the pair of contact lenses on your eyes. And why…why do we decide to choose the cheap option in order to get rid of these problems.

Our health, your health, is most important.

Earning money and saving money definitely comes second in life’s priority list. As I guessed, there are no doubts that a healthy person is capable of anything, or almost anything.

People do not appear to prioritize the right thing. The other day, I was in Tesco and I saw a couple who were choosing a TV for their home. I overheard them saying that they would buy a £2500 TV from their savings. It was impressive to hear that they saved enough money to get that huge £2500 TV, but I was unimpressed when I looked at the content of their shopping basket. Four frozen pizzas at a discounted price, some frozen chips with the label “sale” on and some other processed food with the big yellow label “discounted”. This made me sad; don’t get me wrong I love pizza.

but my question is why people decide to save money on food, their fuel which influences their health.

I mean why did our priorities change and we became so likely to invest money on things and not in ourselves?

Analyzing the whole situation, I realized that most people concerned about prices are young adults, so called millennial. Looks like our older generation assume that their eyes are worth this money and go for laser treatment, without doubts. I agree that on another hand it is a lot of money for a young office worker but you know what… that trip to Asia in four months this can be postponed for the following year and he/she can spend money on the surgery instead, so when they go there they won’t be dependent on their glasses, and will be able to swim freely in the ocean and maybe even see the nature more in its full spectrum of colour. I know that our generation is looking for experiences.

Smile laser eye surgery is an experience and should be considered as one. An experience that may change your life.

Your vision should not make you dependent on glasses or contact lenses. I was drinking coffee every morning for the last three months and I felt that I become addicted. I stopped this habit and I was eating candies every day for three months I had became addicted and I stopped this habit, then I was drinking two glasses of wine every evening. I become addicted and I stopped this habit. I hate being addicted, it makes me weak and poor (double meaning).

If you are wearing glasses and contact lenses it means that you are addicted to them, don’t you want to stop the habit of wearing them?

Inform yourself about laser eye surgery.

About Our London Eye Clinic Experts

Meet the My-iClinic founders, Mr John Bolger and Ms Bola Odufuwa. Two consultant eye surgeons who made it their life goal to make your life better.

Image of Bola Odufuwa

Bola Odufuwa-Bolger

Consultant Ophthalmologist
Clinic Director

Bola Odufuwa is a consultant ophthalmologist at The Royal Free Hospital and My-iClinic. Her specialities include cataract, glaucoma, paediatric, and laser refractive surgery. Bola has had extensive training at Moorfields Eye Hospital, London, where she gained expertise in the management of various eye conditions.

Bola Odufuwa’s special interests include optimal refractive outcomes following cataract surgery, non-penetrating glaucoma surgery, and assessment eyesight in children with special needs: particularly dyslexia and autism.

Image of John Bolger

Mr John Bolger

Consultant Ophthalmologist
Clinic Director

John Bolger is a Consultant Ophthalmologist and Clinic Director at My-iClinic. His specialities include ophthalmology, laser refractive surgery (SMILE, Presbyond, LASIK, PRK, PTK), refractive lens exchange (RLE), cataract surgery, glaucoma treatment and macular degeneration.

Over the course of his career, John Bolger has carried out over 35,000 cataract operations, 20 of which were for eye surgeons. He has also taught over 1500 young ophthalmologists worldwide as they begin their surgical careers.